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Economics and Business Administration – Focus: E-Commerce & Digital Business (Business Information Systems)

How are digital technologies such as artificial intelligence and augmented/virtual reality changing the way we live, work and shop? What potential do these technologies offer? If you are interested in these questions, then you've come to the right place!
Students during group work
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Key facts
Degree
Bachelor of Science
Admission restriction
without admission restriction (without NC)
Duration
6 Semesters
Credits/ECTS
180
Teaching language
German
Tuition fee
None
Semester contribution
€ 272,65
Start of studies
Winter semester, Summer semester
Part-time possible
No
Institutions
Faculty of Economics and Business Administration
Economics chairs
Application & Deadlines
This page has been machine translated.

Content of the study programme

The rapid advance of digitalisation has far-reaching effects on the economy and society. Digital technologies have already fundamentally changed the way we live, work and shop. Companies of all kinds - from established corporations to SMEs and start-ups - can use digital technologies to market products and services worldwide, increase customer proximity, develop new business models and optimise business processes. In order to secure and expand competitive advantages in this increasingly digital business world, companies are increasingly dependent on specialists who not only have sound business management knowledge but also the necessary expertise in the (subject) area|field of digital technologies. Above all, companies need support in methodically identifying the potential and challenges of using digital solutions to improve productivity, customer relationships and achieve other strategic aims.

Future-oriented degree programme with excellent career prospects

The Bachelor's degree programme in »E-Commerce and Digital Business« aims to optimally prepare students for their tasks in this digitalised business world. The degree programme combines a comprehensive business education (e.g. marketing, corporate management, controlling and logistics) and core topics of Business Information Systems (e.g. databases and ERP systems) with a future-oriented education in the subject areas of e-commerce and digital business in the field of digital business models and technologies (e.g. artificial intelligence, augmented/virtual reality or the Internet of Things). Students learn, for example, which digital innovations are currently emerging, the potential for new approaches in value creation, how the competitive environment and interaction with consumers are changing and how companies can utilise this strategically. The degree programme has a modular structure and thus offers the opportunity to set individual focuses.

In addition to sound theoretical knowledge, a central focus is on the practical relevance of the programme content. This is why we work closely with the local digital economy. For example, students have the opportunity to apply the knowledge they have acquired directly in practical projects with companies or to complete study-integrated internships directly in the companies. This optimally prepares graduates of the Bachelor's degree programme »E-Commerce and Digital Business« for the job market and opens up excellent career prospects.

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Structure

The Bachelor's degree is the first professional qualification. The standard period of study|regular programme length is six semesters in total, during which various types of courses (e.g. seminars, lectures or tutorials) are offered for the individual modules.

In this single-subject Bachelor's degree programme, the course focuses on one degree subject to the extent of 180 credit points (abbreviation: LP / 1 LP = 30 hours of attendance, preparation and follow-up work, coursework and examinations).

In the »E-Commerce and Digital Business« study profile, the focus in the foundation part is on Business Administration and Business Information Systems. In the specialisation section, you can choose from a wide tender of modules (e.g. e-commerce, digital business models, web programming) to specialise according to your interests.

Overview of the study profile

Graphic: Wirtschaftswissenschaftliche Fakultät

You can complete the internship either before the start of your studies, during the semester break or during the semester (by applying for a semester off). By the way: A Mathematics bridge course takes place in preparation for your studies. Participation is strongly recommended for all students.

In the Bachelor's degree programme »Economics«, you can choose from eight study profiles - depending on the subject area|field in which you would like to specialise: Regular Profile, Business Administration, Economics, E-Commerce & Digital Business (Business Information Systems), Business Analytics (Business Information Systems), Business and Economics Education I and Business and Economics Education II. If required, the study profile can be changed during the course of the degree programme without changing subject. For this reason, we do not offer specialised degree programmes, but rather study profiles under the common umbrella of the Bachelor's degree programme »Business Studies«.

Your degree programme could look like this

1st semester 2nd semester 3rd semester 4th semester 5th semester 6th semester
Mathematics for
Economics, Part 1 (5 CP)		 Mathematics for
Economists, Part 2 (4 CP)		 Planning and decision|ruling|judgement (6 CP) Required elective module A: Specialisation module II
(6 CP)		 Required elective module B: Computer Science Module II
(6 CP)		 Required elective module C: Specialisation module IV (6 CP)
Introduction to
programming)
(6 CP)		 Statistics
(6 CP)		 Empirical and
Experimental Economic Research*		 Required elective module A: Specialisation module III
(6 CP)		 Required elective module C: Specialisation module III
(6 CP)		 Bachelor's thesis
(10 CP)
Operations
Management
(6 CP)		 Introduction to
Business Information Systems
(6 CP)		 Introduction to
Databases
(6 CP)		 Required elective module B: Specialisation module I
(6 CP)		 Required elective module C: Computer Science Module I
(9 CP)		  
Introduction to
Business Administration
(6 CP)		 Introduction
to data analysis with Python (6 CP)		 Required elective module A: Basic module I (6 CP) Required elective module C: Specialisation module I
(6 CP)		 Required elective module C: Seminar
(6 CP)		  
Introduction to
Economics
(6 CP)		 Required elective module A: Specialisation module I (6 CP) Required elective module B: Computer Science Module I (6 CP) Required elective module C: Specialisation module II
(6 CP)		    
Enterprise
Resource Planning
(4 CP)		          
Course content qualifying for the professional field (16 CP)

Abbreviations: CP = credit points (ECTS)

*Alternatively: Statistical Models and Methods in Economics and Business Administration-Focus: Business Analytics (6 CP)

At least 24 credit points must be earned in compulsory elective area A , including at least one specialisation module. Any combination can be chosen here.
At least 18 credit points must be completed in compulsory elective area B, including at least one specialisation module. Any combination can be chosen here.
In compulsory elective area C, at least 39 credit points must be earned and at least one seminar must be chosen.

You can find more detailed information in the module catalogueExternal link for the degree programme.

Why Jena?

A look behind the scenes

  • Gruppenfoto der Professoren und Professorinnen
    Image: A. Hessmer
    Right at the forefront!

    The Faculty of Economics and Business Administration: Business Administration consistently proves|to register for|to take sth.|to enrol for teaching evaluations. Why? Quite simply, it is mainly due to the good supervision ratio and the qualified staff in teaching and research. Here you can see the faculty's professors.

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A look behind the scenes

Areas of employment for graduates

  • in the IT sector (e.g. as a business analyst, data analyst, software developer or IT consultant)
  • in all areas of the private sector with a high demand for analytical skills (e.g. consulting firms, banks, insurance companies)
  • in commerce (e.g. logistics, production, controlling, management)
  • in the public sector (e.g. administration, statistical offices, authorities and ministries, associations, chambers)
  • in science and research (e.g. as a teaching associate at a university, generally with a master’s degree)

Studying - and then?

  1. Business Administration Master of Science
    • Faculty of Economics and Business Administration
  2. Business Information Systems Master of Science
    • Faculty of Economics and Business Administration
All degree programmes

Professional or postgraduate degree programmes at our university

Downloads & links for the degree programme

  • An interest in current affairs in business and economics
  • Good knowledge of German (language of instruction: German) and Mathematics
  • A general interest in computer science and programming
  • Good organization skills and time management

Admission requirements

  • University entrance qualification

    A university entrance qualification, such as a general secondary school leaving certificate, is required for admission onto the study programme.

    More information on university entrance qualifications can be found here.

  • Language requirements

    Admission and language requirements for applicants of foreign nationality and without German Abitur: www.uni-jena.de/en/study-orientation-international

Contacts

Office of Student Affairs / Internship Office - Dr Katja Zeidler

Room 4.97
Carl-Zeiß-Straße 3
07743 Jena Google Maps site planExternal link

Opening hours:
Monday - Friday 08:30a.m. - 11:30a.m.

Examination Office

Carl-Zeiß-Straße 3
07743 Jena Google Maps site planExternal link

Opening hours:
Monday: closed
Tuesday: 08.30 to 11.30
Wednesday: 14.00 to 16.00
Thursday: 08.30 to 11.30
Friday: 08.30 to 11.30

Student Representatives Economics

Room 4.128
Carl-Zeiß-Straße 3
07743 Jena Google Maps site planExternal link

Central Student Advisory Service

University Main Building / SSZ
Fürstengraben 1
07743 Jena Google Maps site planExternal link

Office hours:
We offer consultations in person, by telephone, and via Zoom. You can make an appointment by calling us on +49 3641 9-411111 (Mondays to Fridays from 9:00 to 11:00) or outside these office hours on +49 3641 9-411200. You can also use our remote help desk.

Consultation hours:
Mondays, Tuesdays, Thursdays and Fridays (9:00 to 12:20), Tuesdays (14:00 to 18:00), and Wednesdays and Thursdays (14:00 to 16:00).

Video chat: To the video chat – Zoom Videochat ZeitenMondays to Fridays (12:30 to 13:00) Password ZSB2020 Data protection informationpdf, 101 kb

Student Service Centre

University Main Building, Room E065
Fürstengraben 1
07743 Jena Google Maps site planExternal link

Opening hours:
Mondays (10:00 – 12:00)
Tuesdays (13:00 – 15:00)
Wednesdays (10:00 – 12:00)
Thursdays (13:00 – 15:00)
Fridays (10:00 – 12:00)

You can also use our remote help desk at
www.uni-jena.de/service-ssz
or send us your enquiries by post.

Telephone hours:
Mondays to Fridays
(9:00 – 11:00)

Postal address:
Friedrich-Schiller-Universität Jena
Studierenden-Service-Zentrum
07737 Jena

International Office - International students

University Main Building
Fürstengraben 1
07743 Jena Google Maps site planExternal link