The opening of the MINT Festival 2021 can be seen through the display of a camera.

Film and video releases at the University of Jena

Support for the publication of audiovisual formats
The opening of the MINT Festival 2021 can be seen through the display of a camera.
Image: Jürgen Scheere (University of Jena)
This page has been machine translated.

Film and video productions offer the opportunity to convey complex content in a clear, modern and entertaining way. Do you want to present a research project or apply for a degree programme? Audiovisual media have become an integral part of science, research and university communication. The Friedrich Schiller University Jena would like to support you in your film productions and therefore draws attention to important standards for audiovisual formats of the University of Jena at this point for a successful, holistic communication.

Information

We support you with your film project and would like you to create a service desk ticket External link de. Your request will be processed by the colleagues in charge, who will then get in touch with you as soon as possible.

The concept – contents and questions

Your film concept should answer the following questions: Who should see the film? Who belongs to the target group and what kind of film and video project would appeal to this target group? What do you want to achieve with the film project? What are your goals? Is it to raise third-party funds with the help of audiovisual media or do you want to draw attention to a conference? Perhaps you also want to apply for a new degree programme – These are very different objectives and the realisation of the individual audiovisual productions is just as multifaceted.

How should the film idea be designed and produced audiovisually? Finally, the concept should also clarify the question of publication. Where, when and through which university channels should the video be distributed?

If the concept clarifies these questions, the first step has been taken. Send us your concept via the Service DeskExternal link de and you can be sure that we will support you and find the best way for a successful film production and distribution.

Graphic templates and film standards

Regardless of whether you decide to produce your project yourself, with the help of the University's Multimedia Centre de or commission a production company; by adhering to the corporate design guidelines in film formats, you strengthen the visibility of the "Friedrich Schiller University Jena" brand and ensure a high recognition value. Here you will find valuable tips on our templates.

  • Belly bands
    Vorlage für die Verwendung einer Bauchbinde in Filmproduktionen der Universität Jena.
    Vorlage für die Verwendung einer Bauchbinde in Filmproduktionen der Universität Jena.
    Graphic: Susanne Bukatz

    Belly bands categorise the speakers and indicate who they are and under what responsibility they are currently speaking.

    The templates are available in house blue and white in single-line and three-line form. You can use them both animated and non-animated.

    Tip: For longer film formats, repeat the belly bands if necessary, as viewers may have forgotten the name of the person speaking. The subline can vary in terms of content.

  • Filming authorisation

    If you would like to photograph or film at the University of Jena, please contact us by e-mail to presse@uni-jena.de. Please let us know the exact location (building, room, laboratory, etc.) and the period of the desired photo/filming work. Please also provide information about the intended use (publication/medium, broadcast date) of the recordings.

  • Colour design

    The colours are based on our colour system, consisting of the house colour dark blue (house blue RGB 0, 47, 93 and the award colour gold RGB 174, 154, 99) and, if applicable, the respective colour values of the faculties. White and light grey are available as supporting colours.

  • Intro and outro
    Vorlage für die Verwendung eines Intros in Filmproduktionen der Universität Jena.
    Vorlage für die Verwendung eines Intros in Filmproduktionen der Universität Jena.
    Graphic: Susanne Bukatz

    An intro can have an introductory character and classify the theme of a film and is sometimes placed at the beginning for better orientation.

    An outro can list the credits at the end of the film: Who worked on it, what the title is and what year the production is from. An acknowledgement could also be placed here.

    Tip: For social media such as YouTube, an intro and an outro often make little sense because the target group wants to get straight into the topic and the bounce rate after the end of the film is often very high.

  • Fonts

    Please use our house fonts "Roboto" and "Roboto Condensed". Regular, Italic and Bold typefaces are mainly used in video productions. You will find our recommendations displayed in the templates.

  • Transmitter logo
    Genaue und detailierte Beschreibung der Verwendung des Senderlogos.
    Genaue und detailierte Beschreibung der Verwendung des Senderlogos.
    Screenshot: Christoph Worsch (University of Jena)

    To emphasise the affiliation to the university, the university's word mark is used in a fixed form, size and position. The logo displayed in this way also serves as copy protection for your project.

    For moving image content, we use the word mark without a seal as the logo so that it always remains clearly recognisable regardless of the display size and resolution.

    Tip: Fade in the logo at the beginning with a soft aperture – this corresponds best to viewing habits.

  • Quotation and question board
    Vorlage für die Verwendung einer Fragetafel im Film
    Vorlage für die Verwendung einer Fragetafel im Film
    Graphic: Susanne Bukatz

    The quote and question boards are currently available as After Effects files (.aep) and as a still image alternative for use with Adobe Photoshop (.psd).

    Tip: Formulate the questions and superimposed quotations briefly.

The realisation – filming organisation and shooting

From concept to release, you will be supported by an editor from our Section for Communications and Marketing. If you would like to realise the production together with the Friedrich Schiller University Multimedia Centre, we will accompany you during the filming as far as possible. There is also the option of buying in a production company and commissioning them to produce your video - we will also support you from the tendering stage through to finalisation.

You can borrow film production equipment from the Multimedia Centre (MMZ). Film production and lending are free of charge for members of the university. You can find more information about the MMZ  here. de

University video productions are particularly demanding, which is why it is necessary to involve the University Communications Department from the very beginning, for which please use the ticket system.

Sample films for students and prospective students

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Sample films on science and research topics

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The publication – YouTube and the Digital Library of Thuringia (DBT)

The University of Jena publishes a wide range of films aimed at the general public on its own YouTube channelExternal link. These include image films, explanatory videos and live events such as the welcome ceremony for new students. For example, most of the entire MINT-Festival 2021 was broadcast live on our YouTube channel. The University of Jena wants to use this channel to reach prospective students and researchers all over the world. As a social media platform, YouTube enables viral effects, direct communication with the target group and accommodates the university's efforts to ensure accessibility through the option of multilingual subtitling.

If you would like to publish your film on the university's central YouTube channel or advertise here, please contact us via e-mail: hochschulkommunikation@uni-jena.de.

The Digital Library of Thuringia (DBT) is another option for publishing video productions. The DBT is a joint platform of the institutions of higher education in Thuringia and is used for the electronic publication and long-term archiving of multimedia content. If you would like to publish a film or video recording in this way, please contact the MMZ via e-mail: mmz@uni-jena.de. Please use Moodle for the publication of teaching materials.

Films on the university websites

Audiovisual media can be integrated into our content management system (CMS) in various ways. These blocks are available for this purpose: Text and video, multimedia gallery, video gallery, slider, the theme stage and i-frame. Once you have decided on a block, you can embed the film as an internal video, external video (link to YouTube), through the university's livestream server or as a DBT video. You can find out exactly how this works in the knowledgebase for our content management system (CMS)External link.

Tip I: Embedding YouTube videos has the advantage that the video description can be more detailed, chapters can be added and multilingual subtitling is possible.

Tip II: All videos look better with preview images on the web pages – make sure you use this function so that the user knows immediately what to expect.

Note: You must always enter a video description so that the legally required barrier-free accessibility is maintained. It is also necessary to include the university's channel logo if you want to embed the film or video on the university website.

Contact us

Section for Communications and Marketing

Universitätshauptgebäude, Room 2.10-2.15
Fürstengraben 1
07743 Jena

University Computer Centre

Section Multimedia Centre
Carl-Zeiß-Straße 3
07743 Jena