Sport Science – Focus: Sport Management

What a thrill! Home game, the score is tied and only five minutes left until the final whistle—every single fan is biting their nails. The chants get louder, the atmosphere is electrifying and tense. It is exactly such emotional and sincere moments that make sport what it is—regardless of the discipline. But to keep all this machinery running, for example in professional football, a lot of work has to be done in the background. The reason is: Successful teams and their members are always backed by economic structures and management concepts that focus centring on economic and sporting goals. This is exactly where the study programme ‘Sports Science’ with a focus on sports management comes in.

As managers of the future you will be involved in determining the success and orientation of sports businesses, for example, by hiring suitable staff, managing finances, dealing with marketing, and doing public relations work. Due to sport becoming increasingly commercialized and professionalized, business management issues in particular are taking on an ever greater role. This is why at the beginning of your studies you will first learn the basics in sports science as well as in business administration and economics, so that you can later build on this to gain practically relevant management expertise.

Sports economics and management are among the focal points of the degree programme. At the same time, we make you fit for the job market through various practical assignments. We believe in interactive teaching concepts that build a bridge between theory and practice—for example, through case studies, business games or your compulsory internship. After completing your studies, you will be able to carry out management tasks in sports businesses independently, professionally and in a goal-oriented manner.